Zila Ester-C Ad Campaign Features Radio, TV Spots Debuting This Fall
This article was originally published in The Tan Sheet
Executive Summary
Zila, Inc. division Inter-Cal Nutraceuticals will launch a nine-month national advertising campaign this fall for its Ester-C supplement ingredient
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A roughly $300,000 decrease in the value of Zila's saw palmetto inventory negatively impacted the firm's fourth quarter earnings in fiscal 2002
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A roughly $300,000 decrease in the value of Zila's saw palmetto inventory negatively impacted the firm's fourth quarter earnings in fiscal 2002