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GSK college sports marketing

This article was originally published in The Tan Sheet

Executive Summary

BC Powder (aspirin/salicylamide/caffeine combination) named official pain reliever of the Southeastern Conference through Dec. 31, 2005 under deal announced July 29. Agreement gives BC Powder - which GlaxoSmithKline gained through its acquisition of Block Drug - print, radio and TV advertising and promotional benefits at events such as SEC football championship. Conference's member universities include Alabama, Arkansas, Auburn, Florida, Georgia, Kentucky, LSU, Mississippi, Mississippi State, South Carolina, Tennessee and Vanderbilt...
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