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Consumer OTC Drugs

GSK college sports marketing

This article was originally published in The Tan Sheet

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Executive Summary

BC Powder (aspirin/salicylamide/caffeine combination) named official pain reliever of the Southeastern Conference through Dec. 31, 2005 under deal announced July 29. Agreement gives BC Powder - which GlaxoSmithKline gained through its acquisition of Block Drug - print, radio and TV advertising and promotional benefits at events such as SEC football championship. Conference's member universities include Alabama, Arkansas, Auburn, Florida, Georgia, Kentucky, LSU, Mississippi, Mississippi State, South Carolina, Tennessee and Vanderbilt...
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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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