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Mentadent Aims To Brighten Tooth Whitening Segment With Fall Launch

This article was originally published in The Tan Sheet

Executive Summary

Unilever is bringing its first tooth whitening entry to the growing specialty category with the launch of Mentadent Tooth Whitening System, a regimen that claims to whiten teeth up to four shades after two weeks of daily use

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Church & Dwight Sees Potential In Oral Care Value Niche and Unilever Brands

Church & Dwight will triple its unit sales and more than double its dollar sales in the U.S. oral care market with the purchase of four Unilever brands in the U.S. and Canada

Church & Dwight Sees Potential In Oral Care Value Niche and Unilever Brands

Church & Dwight will triple its unit sales and more than double its dollar sales in the U.S. oral care market with the purchase of four Unilever brands in the U.S. and Canada

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