PediaCare Chewables, New Luden’s Flavors Will Debut In August
This article was originally published in The Tan Sheet
Pharmacia is relaunching PediaCare Chewables with new indications and flavoring after discontinuing the brand in 1998, the firm said
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Pharmacia Consumer Healthcare will not oversee the manufacturing of Luden's throat drops until April; the company announced it had acquired the line from Hershey Foods Sept. 5.
Pharmacia is launching two PediaCare line extensions in an attempt to "up-age" the venerable children's cough/cold line, the company said at the National Association of Chain Drug Stores Marketplace 2001 in Las Vegas June 28-July 2.
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