Excedrin Quick Tabs Will Be On OTC Shelves By Labor Day

This article was originally published in The Tan Sheet

24 Jun 2002
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The Tan Sheet

Executive Summary

Bristol-Myers Squibb will back the upcoming launch of Excedrin Quick Tabs with a six-month, $20 mil. advertising/marketing campaign, the firm said at the National Association of Chain Drug Stores Marketplace Conference in San Diego, Calif. June 15-18

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Excedrin Quick Tabs Will Be On OTC Shelves By Labor Day

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