Centrum ads perform

Executive Summary

FSI drop June 9 offers $1-off coupon on any Centrum Performance Energy Bar. Promotions include taglines "energy bars should help you burn rubber...not taste like it" and "finally, an energy nutrition bar that tastes as great as it performs." Wyeth Consumer Healthcare will also promote product with summer-long campaign touring concerts, sporting events "to engage and energize active, on-the-go consumers." Upcoming events are in L.A., New York, San Francisco, feature promotional offers and local sweepstakes. Free offers also are available at 1Centrum Web site. Bars offer 21 vitamins and minerals, mark Wyeth's functional food debut (2"The Tan Sheet" May 6, 2002, p. 9)...