P&G Spotlights Crest With New Packaging, Ad Campaign
This article was originally published in The Tan Sheet
Executive Summary
Procter & Gamble is unveiling a new uniform packaging scheme for its Crest line that will extend to all products by year end, the company said
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Crest WhiteStrips
Retail launch slated for May with ad support to follow, P&G says. About 300,000 kits have been sold over Internet, telephone, QVC since September and in dentists' offices since July for more than $10 mil.; $3.5 mil. in online sales is biggest Web launch for P&G, firm notes (1"The Tan Sheet" Sept. 18, p. 9). P&G estimates whitening kit market at $20 mil.-$25 mil. Drugstore.com offers advance ordering for WhiteStrips to ship May 7 free of mailing charges
Crest WhiteStrips Work In Two Weeks, Last For Six Months - P&G
Procter & Gamble's new Crest WhiteStrips, a do-it-yourself peroxide treatment for whitening teeth, will be available through a special Web site, whitestrips.com, and a toll-free number Sept. 20.
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