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Arriba nutrition bars debut

This article was originally published in The Tan Sheet

Executive Summary

"Nutrient-dense energy bars" formulated to meet health needs of Hispanics are being test marketed in Southern California, according to Santa Barbara-based Arriba, Nutricion Por Vida. Developed by Balance Bar co-founder Michael Sanchez, Arriba will be first energy bar line to use bilingual packaging for its products, as well as bilingual marketing, education materials, company says. Bars contain 19 vitamins and minerals, 21 g carbohydrates, 15 g protein, 200 calories and are designed to increase and sustain energy for athletes, satisfy appetites and help stabilize blood sugar in diabetics. Available in manzana rica (rich apple) flavor at select stores in Santa Barbara, San Diego, bars retail for $1.49-$1.99. Sanchez says he ultimately hopes to launch energy bars nationwide, internationally...

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