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Bayer Women’s Aspirin Plus Calcium ads

This article was originally published in The Tan Sheet

Executive Summary

Fifteen- and 30-second TV spots for new analgesic/dietary supplement now airing. Commercials designed by BBDO (New York) broke in March; 15-second spots feature a woman urging viewers to "take care of your future now" and state the product offers "calcium for your bones, aspirin for your heart. Heart disease is the number one killer of women." Media support will include FSIs, print and radio ads, as well as professional marketing and in-store product displays, firm says. Bayer Aspirin line extension, which combines 81 mg aspirin, 300 mg elemental calcium per tablet, reached national distribution in February (1"The Tan Sheet" Feb. 4, 2002, p. 4)...
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