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Natrol “Care for Kids” program

This article was originally published in The Tan Sheet

Executive Summary

Supplement marketer donates more than $100,000 worth of Ester-C to non-profit Vitamin Angel Alliance March 28 as part of firm's "Care for Kids" initiative. Santa Barbara, Calif.-based alliance provides health education, nutritional supplements to medically underserved individuals, families and communities. Natrol launched "Care for Kids" in February with goal of providing monetary, personnel and product assistance to non-profits dedicated to helping improve children's lives. Firm is promoting initiative with full-year, national marketing campaign including print ads in Reader's Digest, Prevention, as well as in-store displays, direct mailings. Children's Hunger Fund was program's first beneficiary; Natrol has committed a $3 donation to CHF for every consumer who provides two Natrol proofs-of-purchase...
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