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Joint Juice

This article was originally published in The Tan Sheet

Executive Summary

National rollout for glucosamine joint health beverage underway, San Francisco-based firm says. Previously available only in West Coast retailers, Joint Juice will hit Safeway stores in California, Oregon, Washington, Alaska, Arizona and Colorado by May, with full U.S. distribution expected by end of 2003, firm says. Joint Juice contains 1,500 mg glucosamine per serving and is available in lemonade, tropical and orange-tangerine flavors; beverage comes in ready-to-drink bottles or liquid drink mixes, retailing for $1.99 and $1.29, respectively (1"The Tan Sheet" March 19, p. 11)...

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Joint Juice

San Francisco-based company introduces 1,500 mg glucosamine beverage to retailers at Natural Products Expo West in Anaheim, Calif. March 9-11. Joint Juice comes in a ready-to-drink bottle or a liquid drink pouch, which must be mixed with 10 oz. cold water, according to labeling. The company is beginning a public relations campaign which will highlight the benefits of glucosamine and the convenience of a beverage form. Joint Juice currently is available on the firm's Web site, jointjuice.com, or at Costco, Albertsons and independent retailers in northern California. The ready-to-drink bottle and liquid drink mix retail for $1.99 and $1.29, respectively

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