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Centrum Chewable

This article was originally published in The Tan Sheet

Executive Summary

FSI for orange-flavored, chewable multivitamin drops April 7. Product began reaching shelves in March with suggested retail price of $5.99 (50-count), Wyeth Consumer Healthcare says. Line extension is aimed at consumers who want to take a multivitamin but have trouble swallowing large pills. Brand's most recent extension was in January 2000 with Centrum Performance and six vitamin/mineral/herbal combinations (1"The Tan Sheet" Feb. 7, 2000, p. 4)...

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