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Breathe Right line extension

This article was originally published in The Tan Sheet

Executive Summary

CNS' new Snore Relief Throat Spray will be marketed with Breathe Right nasal strips as part of $10 mil. TV, cable ad campaign breaking in September. Packages of throat spray will include free samples of nasal strips, instructions to try products together and individually, and coupon for future Breathe Right purchases, CNS says. Snore Relief will begin shipping July 8. Labeling states product is "clinically proven" to reduce snoring and "reduces loudness and frequency of snoring." The spray, which contains a blend of wintergreen, peppermint, menthol, anise and olive oils, as well as a natural astringent, will retail for roughly $10.99...

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