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Beech-Nut First Advantage

This article was originally published in The Tan Sheet

Executive Summary

Ads for DHA-, ARA-enriched baby food will appear in upcoming issues of American Baby and Child. Ad agency is Saatchi & Saatchi (New York); a professional marketing campaign will target pediatricians. Source of DHA is dried egg yolks from chickens fed flaxseeds and soybeans. Premium-priced First Advantage is on shelves now with a suggested retail price of 69¢ per 4 oz. jar, Beech-Nut Nutrition says. Recommended for children six months and older, product labeling contains no warnings against simultaneous use of DHA-, ARA-enriched formulas...
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