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Sea & Ski ads

This article was originally published in The Tan Sheet

Executive Summary

Faulding Consumer launches $2 mil. national ad campaign to support 27-SKU sunscreen line recently reformulated with antioxidant astaxanthin. Print ads, slated to appear in upcoming issues of Family Circle, Child and Rosie, will feature children with elderly, sun-damaged faces and encourage mothers to "keep your kids from getting old before their time." Radio spots, May FSI drop will round out campaign, which coincides with Sea & Ski's April arrival on store shelves. Re-launch follows Faulding's acquisition of Sea & Ski in spring 2000 (1"The Tan Sheet" Oct. 15, 2001, p. 9)...
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