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Schering Lotrimin Ultra Is “Ultra Powerful. Ultra Easy,” Ads State

This article was originally published in The Tan Sheet

Executive Summary

Television ads for Schering-Plough's Lotrimin Ultra Antifungal Cream for both athlete's foot and jock itch highlight the ease and power of the product's "once-a-day" application and prescription strength ingredient

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Schering-Plough's Consumer Health Care business will be combined with the Animal Health Care division under a new unit called Global Specialty Operations (GSO)

Schering Consumer, Animal Health Care Combined Under Direction Of Kohan

Schering-Plough's Consumer Health Care business will be combined with the Animal Health Care division under a new unit called Global Specialty Operations (GSO)

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