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Natural Products Expo West In Brief

This article was originally published in The Tan Sheet

Executive Summary

Weider: Schiff Immunolin marketing approach changed to emphasize product's ability to provide year-round immune system protection; previous campaign emphasized protection specifically during cough/cold season. New tagline, which will appear in health food magazines, reads: "Healthy is who you are. Schiff Immunolin helps keep you that way." Weider also introduces Schiff Niacin line extension at Natural Products Expo West in Anaheim, Calif. March 7-10. Each tablet contains 500 mg niacin bound to inositol in a time-release formula to prevent flushing. Supplement will be available in retail stores within the next 30 days; 100-count bottles will sell for between $13.49 and $19.99...
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