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This article was originally published in The Tan Sheet

Executive Summary

Revlon will resume advertising for antiperspirant, deodorant line after a more than decade-long hiatus in an effort to augment brand sales and market share, firm says during Q4 sales and earnings call Feb. 25. Ads are slated to launch this year in domestic, international markets and will be budgeted at "well under $10 mil.," CFO Douglas Greeff says. Firm expects modest advertising push will help "drive sales and give us a good return on the investment," he adds...
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