BBDO takes charge of Rogaine
This article was originally published in The Tan Sheet
Executive SummaryBBDO New York will handle "creative and strategic responsibilities" regarding ads for Pharmacia's U.S. Rogaine, international Progaine brands effective immediately, ad agency announces March 4. AMV BBDO currently handles the hair regrowth brands in Europe, Australia; Arnold Worldwide (Boston) previously held the U.S. account. BBDO also oversees Pharmacia smoking cessation products Nicotrol in U.S., Nicorette outside America...
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