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Quigley “eezes” into profitability

This article was originally published in The Tan Sheet

Executive Summary

Cold-Eeze marketer will add honey lemon flavor to zinc lozenge line in time for next cold season, firm says Feb. 19. All Cold-Eeze products will be promoted in the fall with six-week radio ad campaign; Quigley says it has shifted emphasis from broad-based media campaigns to more "efficient" programs, to which firm attributes recent strong earnings growth. For the year, Quigley reported revenues up 46.8% to $24.7 mil., with net income of $216,000 compared with a $5.2 mil. loss last year. Q4 revenue rose 19.7% to $8.5 mil.; net income inched up 2.7%...

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Cold-Eeze marketer spent $714,329 on cooperative advertising promotions during third quarter ended Sept. 30, more than triple the level spent in the year-ago period, 1Quigley's 10-Q says. Net sales rose 19.2% to $8.3 mil., with a net loss of $500,395, compared to net income of $313,615 in the year-ago period. Quigley is partnering with CDC to include educational materials about appropriate antibiotic use in Cold-Eeze samples sent to 7,000-8,000 healthcare providers by year end. Firm also intends to introduce one Cold-Eeze line extension in March 2003; honey lemon-flavored zinc lozenge, the line's most recent addition, began shipping in August (2"The Tan Sheet" Feb. 25, 2002, In Brief)...

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