Pink Sheet is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


Boots in the U.S.

This article was originally published in The Tan Sheet

Executive Summary

Firm will devote an additional $171 mil. (€1=$1.42) to support its three "core" brands - Clearasil, Stepsils medicated lozenges and Nuraphen analgesics - over the next four years. Increased support is part of Boots' effort to boost profit from the $84.9 mil. earned in 2001 to $142.5 mil. by 2005; the additional monies will be split between marketing and new product development, company says. New ads for Clearasil, designed by Grey Global Group, will debut in the U.S. in May and feature a "contemporary" perspective on acne. Four new Clearasil products also are slated to debut stateside later this year, firm notes. Boots acquired Clearasil from P&G in 2000 (1"The Tan Sheet" Oct. 23, 2000, p. 7)...

You may also be interested in...

P&G Divests Clearasil, Boots Healthcare Gains Access To U.S. Market

Boots Healthcare International's acquisition of the Clearasil acne prevention and treatment brand could be a springboard for creating an OTC marketing presence in the U.S.

The ICER Process: Allergan Engagement Improves Cost Effectiveness Rating For Ubrelvy

ICER president Steve Pearson is ‘cautiously optimistic’ that net pricing for acute migraine treatments will align with benefits once discounts are factored in.

US FDA’s 2020 Approvals: A Deep Pipeline, And More Of The Expected

Almost 50 novel agents are already under review at FDA for potential 2020 approval. Candidates are notably diverse, with concentrations in established strongholds (oncology, neuroscience), popular programs (breakthrough), and powerhouse sponsors (keep an eye on Bristol-Myers Squibb right out of the gate).





Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts