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Maalox Soft Chews

This article was originally published in The Tan Sheet

Executive Summary

Packaging for Novartis Consumer Health's Maalox Soft Chews will include a "Supplement Facts" panel advising consumers to take one chew three times a day as a calcium supplement, as well as "Drug Facts" labeling directing consumption of one to two chews (up to seven per day) for "relief of occasional heartburn," firm says. Reaching food, drug and mass outlets now, Maalox Soft Chews (400 mg calcium carbonate) will come in 30-count bottles in cherry and chocolate flavors. Ads for the product, which will retail for $5.99, will begin in April, Novartis says...





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