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NAD supports Desitin Creamy claims

This article was originally published in The Tan Sheet

Executive Summary

Pfizer's use of labeling claim "With Aloe & Vitamin E" on diaper rash ointment does not "falsely suggest a therapeutic benefit attributed to the inclusion of these inactive ingredients in the product," Council of Better Business Bureaus ad division says in decision announced Jan. 23. In response to Naturopathic Labs' challenge of claims and representations for Pfizer's product, NAD finds no inaccuracy or "potential for misinformation in the context" of product labeling, and no evidence "to demonstrate consumer confusion"...

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