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Novartis & MindShare

This article was originally published in The Tan Sheet

Executive Summary

Global media buying/planning firm will absorb all of Swiss drug company's accounts, previously dispersed among MindShare (London), Interpublic Group of Companies' Initiative Media and Lowe (New York), and Havas Advertising's Euro RSCG Media Planning Group (New York). Move will occur by Q2 for four of five Novartis divisions; pharmaceuticals unit will wait until next year. Switch was prompted by industry consolidation trend, as well as MindShare's global capacity, access to consumer data, Novartis says...

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