GNC ad agencies
This article was originally published in The Tan Sheet
Executive Summary
Retailer retains Pittsburgh-based MARC USA and Ten/United on a project basis. Royal Numico division will no longer use Deutsch (New York), which had been GNC's agency of record although not its exclusive agency. Pittsburgh-based retailer says it made the change, in part, to use local firms. Separately, GNC debuted radio spots in late December highlighting change in Gold Card promotions from one Tuesday every month to first week of every month...
Retailer retains Pittsburgh-based MARC USA and Ten/United on a project basis. Royal Numico division will no longer use Deutsch (New York), which had been GNC's agency of record although not its exclusive agency. Pittsburgh-based retailer says it made the change, in part, to use local firms. Separately, GNC debuted radio spots in late December highlighting change in Gold Card promotions from one Tuesday every month to first week of every month.... |