Knox NutraJoint
This article was originally published in The Tan Sheet
Executive Summary
NBTY's purchase of joint and nail health supplement line from Kraft Foods for approximately $4 mil. expected to close by end of December, firms announce Dec. 19. Purchase includes original NutraJoint and NutraJoint Plus Glucosamine, as well as Knox for Nails. Revenues of acquired products are expected to reach roughly $15 mil. in 2001. NBTY recently announced plans to purchase customer lists, URLs for Vitamins.com, WebRx.com from bankrupt HealthCentral (1"The Tan Sheet" Dec. 17, In Brief)...
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