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GNC woos vegetarians

This article was originally published in The Tan Sheet

Executive Summary

Nutritional supplement retailer will launch ad campaign for vegetarian products in March, company says. GNC's 14 vegetarian versions of products under Preventive Nutrition brand, including PN Bone Formula (800 mg calcium citrate malate) and PN Cartila for healthy joint function, will hit shelves in January. Each of the supplements will be coated with soft gelcaps made from plant products, and packaging will feature new vegetarian logo...
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