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This article was originally published in The Tan Sheet

Executive Summary

Firm changes ad agencies for some consumer products due to integration of Block Drug earlier this year. Effective January 2002, Sensodyne and Poligrip accounts will be handled by Grey Worldwide (New York); previous agencies were Carrafiello-Diehl & Associates (Irvington, N.Y.) and Publicis (New York), respectively. Publicis will take Phazyme from Grey Worldwide, while Arnold McGrath Worldwide (Boston) gains Citrucel from Ogilvy & Mather (New York)...

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