Scooby-Doo Multivitamins Join Growing Bayer One-A-Day Kids Line
This article was originally published in The Tan Sheet
Executive Summary
Ads for Bayer's new Scooby-Doo One-A-Day Kids multivitamins will begin appearing in the next several months and likely will tie into promotions for Warner Brothers' planned release of a "Scooby-Doo" movie in June 2002. BBDO (Chicago) will create the spots
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Combe sells most of its OTC brands