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Weider

This article was originally published in The Tan Sheet

Executive Summary

Two Schiff ImmunoLin extensions - Extra Strength Drink Mix, formulated for daytime and nighttime use, and Daily Support Tablets - will begin shipping to health food stores nationwide in December. Extra Strength Drink Mix Daytime contains 1,000 mg of immunoglobulins (IgG), vitamin C and echinacea, while Nighttime also includes melatonin; mix will be priced at $8.99 per five-serving pack. Daily Support supplements, containing 500 mg IgG, vitamin C and echinacea, will cost about $11.99 per 60-count bottle. Promotional support, designed by Butler, Shine & Stern (Sausalito, Calif.), will consist of print ads, product sampling, Weider says...
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