Colgate Fresh Confidence $30 Mil. Ad Campaign To Break In February
This article was originally published in The Tan Sheet
Executive Summary
Colgate-Palmolive will dedicate over $30 mil. to back the launch of Colgate Fresh Confidence with Whitening toothpaste.
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Colgate
Fresh Confidence toothpaste slated for shipment in U.S. by year-end, CEO Reuben Mark tells analysts Oct. 18. Toothpaste, "now sold around the world, is...a gel form with a fresh breath positioning...targeted at a more youthful consumer," Mark says. Firm's share of U.S. toothpaste market up nearly three points to 34.3% year-to-date based on A.C. Nielsen data, Colgate announces. North American sales rose 3.5% in Q3, and unit volume increased 4.5%. Global net sales rose slightly to $2.39 bil. for the quarter, while net income jumped 7.6% to $296.2 mil
Colgate-North America, Asia/Africa Boost Sales Gains In 1999
Colgate-North America sales rose 6% to $2.1 bil. in 1999, a year in which the company launched several new line extensions. The North America division accounted for 23% of the consumer product manufacturer's total sales for the year.
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