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NuGo Nutrition

This article was originally published in The Tan Sheet

Executive Summary

Pittsburgh-based company introduces NuGo family and kid nutrition bars Oct. 12. NuGo family nutrition bars (50 g) contain 3 g fat, 28 g carbohydrates and come in three flavors: choco blast, peanut butter pleaser and blue berry boom. Kid bars (38 g) contain 2 g fat, 22 g carbohydrates and come in two flavors: snap apple cinnamon and fruity berry splash. Bars provide 40% of RDA of 12 vitamins and minerals, promotional materials state. "NuGo is the only great-tasting family nutrition bar with a low glycemic response. NuGo is digested slowly to provide prolonged levels of satiation and energy," labeling maintains. No ads are planned for the bars for the foreseeable future; instead, the company will focus on store demonstrations and word of mouth
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