Sea & Ski Products Reformulated With Astaxanthin For Enhanced Anti-Aging
This article was originally published in The Tan Sheet
Executive Summary
Faulding Consumer is re-launching the nearly 50 year-old Sea & Ski suncare line this spring with new formulas including the antioxidant astaxanthin for added anti-aging benefits.
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Sea & Ski ads
Faulding Consumer launches $2 mil. national ad campaign to support 27-SKU sunscreen line recently reformulated with antioxidant astaxanthin. Print ads, slated to appear in upcoming issues of Family Circle, Child and Rosie, will feature children with elderly, sun-damaged faces and encourage mothers to "keep your kids from getting old before their time." Radio spots, May FSI drop will round out campaign, which coincides with Sea & Ski's April arrival on store shelves. Re-launch follows Faulding's acquisition of Sea & Ski in spring 2000 (1"The Tan Sheet" Oct. 15, 2001, p. 9)...
Sea & Ski ads
Faulding Consumer launches $2 mil. national ad campaign to support 27-SKU sunscreen line recently reformulated with antioxidant astaxanthin. Print ads, slated to appear in upcoming issues of Family Circle, Child and Rosie, will feature children with elderly, sun-damaged faces and encourage mothers to "keep your kids from getting old before their time." Radio spots, May FSI drop will round out campaign, which coincides with Sea & Ski's April arrival on store shelves. Re-launch follows Faulding's acquisition of Sea & Ski in spring 2000 (1"The Tan Sheet" Oct. 15, 2001, p. 9)...
Sea & Ski ads
Faulding Consumer launches $2 mil. national ad campaign to support 27-SKU sunscreen line recently reformulated with antioxidant astaxanthin. Print ads, slated to appear in upcoming issues of Family Circle, Child and Rosie, will feature children with elderly, sun-damaged faces and encourage mothers to "keep your kids from getting old before their time." Radio spots, May FSI drop will round out campaign, which coincides with Sea & Ski's April arrival on store shelves. Re-launch follows Faulding's acquisition of Sea & Ski in spring 2000 (1"The Tan Sheet" Oct. 15, 2001, p. 9)...