Ross third quarter
This article was originally published in The Tan Sheet
Executive Summary
Sales rose 3.5% to $502 mil., although a coupon accounting change reduced reported revenues by approximately 1%. Adult nutritionals business recorded high single-digit growth for period, helped by reformulated liquid Ensure and Ensure nutrition and energy bars (1"The Tan Sheet" Oct. 8, In Brief)
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Ensure
Promotional campaign for Ross Products' nutrition and energy bars features "Buy 1, Get 1 Free" coupon and FSI that dropped Sept. 30. Ad campaign for Ensure extension, which launched in June, was designed by Gotham (New York). Bars come in four flavors: Chewy Chocolate Peanut, Cookies 'n Cream, Cinnamon Oat 'n Raisin and Chocolate Maple Nut. New bars are bigger, more nutritious, better tasting than previous Ensure bars launched in 1997, Abbott Labs division says
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