Pharmacia
This article was originally published in The Tan Sheet
Executive Summary
TV spots backing launch of PediaCare Cold & Allergy and Long-Acting Cough Plus Cold slated to break Oct. 16. Promotional campaign also includes print ads and an FSI in October. Extensions are an attempt to "up-age" the venerable children's cough/cold line (1"The Tan Sheet" July 9, p. 4)
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Combe sells most of its OTC brands