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Ensure

This article was originally published in The Tan Sheet

Executive Summary

Promotional campaign for Ross Products' nutrition and energy bars features "Buy 1, Get 1 Free" coupon and FSI that dropped Sept. 30. Ad campaign for Ensure extension, which launched in June, was designed by Gotham (New York). Bars come in four flavors: Chewy Chocolate Peanut, Cookies 'n Cream, Cinnamon Oat 'n Raisin and Chocolate Maple Nut. New bars are bigger, more nutritious, better tasting than previous Ensure bars launched in 1997, Abbott Labs division says
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