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Prestige Brands Chloraseptic $4 Mil. TV Ad Campaign Debuting In October

This article was originally published in The Tan Sheet

Executive Summary

Prestige Brands International is backing its Chloraseptic brand with more than $4 mil. in TV advertising that will introduce a new sore throat spray formulated specifically for children.

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P&G divests throat spray line to Prestige Brands International. The deal was struck in March but not publicized, Bonita Springs, Fla.-based Prestige says. The move is in line with P&G's brand refocusing strategy, in which the company plans to support its top 10 brands and divest less profitable lines (1"The Tan Sheet" Aug. 7, p. 8). P&G also is seeking a buyer for its Clearasil acne products (2"The Tan Sheet" Aug. 28, In Brief). Prestige's only other product is Prell shampoo, which it bought from P&G last November; it was the first in what the firm says will be a series of brand acquisitions. Chloraseptic will continue to be manufactured by P&G, Prestige notes

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