This article was originally published in The Tan Sheet
FlexAnew TV ads to break Sept. 24 on network, syndicated channels. Spots will join ongoing print ads, sampling, in-store displays as part of roughly $3 mil. promotional spend. Glucosamine/chondroitin supplement for joint health, which launched in May, is available in nearly 25,000 retail stores nationwide, firm notes (1"The Tan Sheet" May 21, p. 6)
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