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Head & Shoulders

This article was originally published in The Tan Sheet

Executive Summary

Two TV ads featuring Spanish singer Alejandro Sanz to debut in August in Puerto Rico and U.S. regions with large Latino populations, including Miami, Chicago, Texas, Southern California, P&G says. Recent repackaging, reformulation of dandruff shampoo partly aimed to reinforce use by Hispanic consumers (1"The Tan Sheet" April 2, p. 8)
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