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Natural Organics

This article was originally published in The Tan Sheet

Executive Summary

Supplement marketer barred from claiming Pedi-Active A.D.D. or any other supplement, food or drug improves children's attention span and scholastic performance and treats or mitigates attention deficit/hyperactivity disorder in children "absent competent and reliable scientific evidence," according to FTC consent agreement released July 31. Melville, N.Y.-based firm also prohibited from using term "A.D.D." as representing treatment for ADHD. Agreement subject to public comment until Aug. 30, after which it could become final. In August 2000, FTC challenged Natural Organics' Pedi-Active claims on ads, brochures, letters and its Web site (1"The Tan Sheet" Aug. 21, p. 7)

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Natural Organics ADHD Claims Prohibited Under FTC Complaint

Claims made by Natural Organics for its Pedi-Active A.D.D. dietary supplement improperly suggest the product treats attention deficit hyperactivity disorder and are "unfair or deceptive acts or practices," the Federal Trade Commission determines.

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