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Consumer OTC Drugs

J&J/Merck "Completes" Sweep Of NAD, Court Ad Challenges

This article was originally published in The Tan Sheet

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  • The Tan Sheet

Executive Summary

Future Tums Ultra ads should not compare the product's acid neutralization capacity with that of Pepcid Complete, the National Advertising Division of the Council of Better Business Bureaus says.
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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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