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This article was originally published in The Tan Sheet

Executive Summary

Quaker Take Heart TV, print ads planned for western New York test marketing of Reducol-containing products, Novartis/Quaker joint venture says Aug. 2. Take Heart cereal available in two flavors at $3.69 for 15 oz. box, six-count snack bars cost $3.19 for all three flavors, two flavors of 48 oz. juice SKUs priced at $2.99. Additional promotions of test launch, begun late June, include Web site, toll-free info line, coupons, health professional outreach. Products will carry FDA-approved health claim for oat fiber and heart health (1"The Tan Sheet" July 9, In Brief)
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