Wal-Mart pulls plug on market research
This article was originally published in The Tan Sheet
Executive Summary
Leading retailer to stop providing point-of-sale data to Information Resources, Inc., AC Nielsen and about five other tracking firms effective July 31, company says. Describing move as a business decision, Wal-Mart maintains information was more beneficial to competitors than helpful to itself. To compensate for lack of in-store scanner data from retailer, IRI and AC Nielsen will use product purchasing data collected from their household surveys to represent Wal-Mart sales
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