Hi-Tech
This article was originally published in The Tan Sheet
Executive Summary
Health care products division to launch DiabetiSpray throat spray and DiabetiDerm moisturizer with urea, company announces July 26. Throat spray will reach shelves nationwide in time for fall cold season, with moisturizer soon to follow. Company working on direct-to-consumer marketing via mail-order catalog launched last spring, potential online catalog. Previous strategy targeted pharmacists, physicians and diabetic educators. Revamping efforts aim to build on Hi-Tech record sales of $29.6 mil., up 5.7% in fiscal 2001 (ended April 30). Year-end net income jumped 41% to $2.4 mil. Health care product sales, led by sugar-free cough syrup DiabetiTussin, comprised roughly 20% of total
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