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Mentadent

This article was originally published in The Tan Sheet

Executive Summary

Advanced Care toothpaste launch backed by FSIs, couponing on pack and in print, Unilever division says. Active ingredients include zinc citrate trihydrate, which fights gingivitis and plaque, as well as sodium fluoride. On shelves now, Advanced Care is available in three SKUs - 3.5 oz. pump ($2.87), 5.2 oz. refill ($2.99) and twin refill. Mentadent distribution expanded to include more than 3,600 Family Dollar stores and similar value-oriented venues, company says
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