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8th Continent

This article was originally published in The Tan Sheet

Executive Summary

Soy milk beverage rolling out end of July on East, West Coasts as premier product from General Mills-DuPont joint venture. Eponymous line of functional foods to be developed by firm featuring DuPont Protein Technology Inc.' s proprietary Solae soy ingredient. National launch slated for early 2002. Original, vanilla and chocolate 8th Continent soy milk, fortified with calcium, vitamins A and D, available in 8 oz. "grab and go" plastic jug for 99[cents], 32 oz. plastic container for $1.99; company notes price undercuts other soy beverages. General Mills recently debuted Harmony breakfast cereal line aimed at women containing soy, calcium, antioxidants, iron and folic acid (1"The Tan Sheet" Jan. 22, In Brief)
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