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Consumer OTC Drugs

Ricola

This article was originally published in The Tan Sheet

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  • The Tan Sheet

Executive Summary

Cherry-Honey is newest flavor in Herb Throat Drops line. Product contains menthol in cherry concentrate base, honey and other herbs "to relieve sore throat pain." Drops will ship in August and reach food, drug and mass stores in time for cough/cold season, firm says. Bag of 24 drops will retail for $1.49-$1.99. Ad campaign beginning in October will feature the new addition. Ricola also will offer a bonus bag (25% free) combining Original/Lemon-Mint flavors
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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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