Ricola

This article was originally published in The Tan Sheet

16 Jul 2001
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The Tan Sheet

Executive Summary

Cherry-Honey is newest flavor in Herb Throat Drops line. Product contains menthol in cherry concentrate base, honey and other herbs "to relieve sore throat pain." Drops will ship in August and reach food, drug and mass stores in time for cough/cold season, firm says. Bag of 24 drops will retail for $1.49-$1.99. Ad campaign beginning in October will feature the new addition. Ricola also will offer a bonus bag (25% free) combining Original/Lemon-Mint flavors

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OTC Drugs

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