Pink Sheet is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


Novartis Ophthalmics

This article was originally published in The Tan Sheet

Executive Summary

GenTeal Mild for dry eye sufferers joins existing two-item line of lubricant eye drops. Product contains GenAqua sodium perborate for "thin, comfortable consistency" that is "preservative-free in the eye." Mild will ship to food, drug and mass outlets in September in 15 mL and 25 mL sizes retail priced at $9.11 and $12.06, respectively. With addition of Mild, GenTeal line provides full range of artificial tear viscosity levels, including GenTeal for moderate dry eye relief and GenTeal Gel for a severe condition, firm says. New packaging will feature multi-color banners distinguishing severity levels; ads promoting all three products will appear in ophthalmic journals with tagline, "One stop drop." Novartis is developing consumer advertising for 2002

You may also be interested in...

People In Brief

Perrigo promotes in pricing, planning

In Brief

Combe sells most of its OTC brands

Supplement GMP Warning Letters Make Modest Debut In 2010

Finalization of a settlement between the Federal Trade Commission and Rexall Sundown regarding unsupported cellulite treatment claims for the firm's Cellasene dietary supplement hinges upon approval of two related class action settlements pending in California and Florida, according to FTC





Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts