GNC & NASCAR
This article was originally published in The Tan Sheet
Executive Summary
Children's multivitamin launched early July in conjunction with stock car racing series, retailer announces. NASCAR Kids Multi contains 18 vitamins and minerals in car-shaped chewable tablets. GNC sponsors drivers, races in NASCAR's Busch Auto and Craftsman Truck series. Toy race car included with purchase of vitamins. Other promotions include giveaways at racetracks
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