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EAS

This article was originally published in The Tan Sheet

Executive Summary

Sports nutrition firm test marketing Piranha Protein Power chips and Energy with a Bite drinks in Denver and Salt Lake City area 7-Eleven stores starting late July/early August. Using Web-based ads, Piranha products will target teen consumers who enjoy an active lifestyle. Protein Power chips will cost $1.49 per bag, while Energy with a Bite drinks, formulated with caffeine, Zhi-shi, guarana, naringin and green tea, will cost $1.79 per can. In late August, EAS will add Chocolate Peanut Crisp and Key Lime Pie as crispier alternatives to its AdvantEdge Nutrition Energy bar line. Two new flavors will contain slightly higher amounts of carbohydrates (31g) and lower amounts of protein (13g) than current items
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